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  Individual assignment (Use your own words, at least 1000 words) You are required to demonstrate ability to think creatively and create an effective business solution based on your term project. Vision of the firm is to raise brand awareness to new customers. We could try to distribute our product to retailers such as Big C, Makro, supermarkets, etc. By then, there would be many more customers who notice our products and might try them. We can also buy advertisements on online social platforms such as Facebook, Instagram and Twitter which will cause many of our target customers to notice our brand.     Part A: Create business solution and it MUST be related to electronic commerce               What to do?   There are many ways to solve the electronic commerce problem of our brand. Firstly, we can create an official website or a brand’s application that has online transaction and live customer’s support. By doi...

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     1. What is the topic of your term project?           - Payak Coffee    2. Who did you interview for your term project?          - Founder of Payak Coffee    3. Did you do the interview? If "no", why not?          - No, because one of my group member said that she is an a acquaintance with the founder.        4. Why did your group select this topic?          - Because the brand's development in online marketing has not matured yet so we decide to choose this brand.    5. At least 50 words, what have you learned from  the term project?          - I learnt how to use five forces model to gauge the threat of the other product rivalries. Also, knowing how to judge business models, digital content usage, digital content creation and SWOT of our brand can make problems we face m...